Thursday, 4 September 2008

Boys' clothing is just baaaaad!

Why are clothes and accessories for little boys so utterly minging?
It’s not just the obsession with skulls and crossbones and military gubbins, although that’s worrying enough.
It’s all the horrible little slogans that seem oh-so-innocent, yet have such a negative impact.
The other day, I went into McKays in Ilkeston for a new bib for DD2.
At 17 months, she’s decided she is old enough to spoon her dinner into her mouth herself. This is a horribly messy affair, requiring industrial strength protection for her clothing (and my floors and walls, actually).
Anyway, I was delighted to find a suitably large and effective looking bib complete with sleeves in McKays.
It was all pink and lovely and had the slogan “Little Princess” emblazoned on the front.
Then I nipped round to the other side of the display and saw the exact same bib, only this was aimed at boys (obviously, because it was blue).
Only the slogan on the lads’ version was “Naughty Little Monkey.”
Now why does it automatically transpire that the boy will be “naughty” while the girl will be a “princess”?
If any of my offspring were boys, I would be writing a letter to my MP or the PM or Fern Britton or someone to protest about this blatant negative labelling.
And when you think about it, how many times have you seen similar scenes in other shops?
The girls’ clothes all have slogans about puppies and princesses and fairies and angels.
While the boys’ are all cheeky and naughty and monster and trouble.
It’s outrageous.
Call me unreasonable, but I don’t see why children’s clothing designers are so obsessed with having slogans of any sort.
What’s the matter with a nice plain frock or a simple blue tee-shirt anyway? Aren’t they “edgy” enough for modern tots?
So... what’s the worst slogan you’ve seen on a children’s tee-shirt…?

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